The Reputation Gap

You never get a second chance to make a first impression – but it’s amazing how many so-called professionals play fast and loose with their reputations.  It’s no longer down to word-of-mouth – the worldwide web spreads information round the world in seconds.

If you’re in business you need to take the steps that will protect your reputation – as well as taking advantage of the means to enhance it.  If you have staff, clients and suppliers, you’ll also want to be aware of what they are saying about you – and educate them to be effective marketers for your business.

This book will give you lots of practical things you can do to plan, promote and protect your reputation.

You’ll also get useful tips to:

  • Take control of what is said about your business
  • Effectively use the tools that will influence your reputation
  • Plan, protect and promote your reputation on an ongoing basis
  • Harness the power of your staff to enhance your reputation
  • Raise your profile, stand out from the crowd and discover how to bridge the gap between transactional and relational marketing.

Can you afford NOT to read it?

RRP – is £14.99, Special Masters price £10 + £3.50 p&p.

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Price: £ 13.50
£10 for the book £3.50 postage and packaging


Section 1 – How reputation management works

Chapter 1: What is reputation?         

Chapter 2: Why is reputation important

Chapter 3: What are people saying?

Chapter 4: How life has changed   

Chapter 5: Establishing your reputation 

Chapter 6: Taking control of your reputation

Section 2 – How to manage your reputation
Chapter 7: Reputation management – the basics

Chapter 8: Reputation Management for the independent consultant or sole trader

Case study – Kevin Wright, Invisible Investors

Chapter 9: Reputation management for the SME

Case study – FBC Manby Bowdler

Chapter 10: Reputation management for the family business

Case study – Juke’s Insurance

Chapter 11: Reputation management for the corporate organisation

Case study – Dubai Duty Free

Chapter 12: Reputation management for social enterprises

Case study – Essex and Herts Air Ambulance Trust

Section 3 – How to create a great reputation
Chapter 13: Opportunities to enhance your reputation

Chapter 14: Your reputation action plan